Reckless Ben reveals leaked Bricks and Minifigs email detailing PR strategy for $200K Lego scandal

A leaked internal email has surfaced detailing how Bricks and Minifigs franchise locations were instructed to respond to ongoing criticism surrounding a dispute involving a consignment of Lego sets, according to content shared by YouTuber Reckless Ben.

The email, which was read out after being obtained and reportedly circulated online, references what it describes as a “coordinated negative PR attack” linked to a former franchise consignment dispute in Salem, Oregon.

It also mentions online attention driven by videos published by Reckless Ben, which it says has led to “harassment calls, review bombing, review bombing, and store disruptions across our network.”

The video commentary accompanying the leak shows the creator reacting to the document in real time while addressing claims made by the company and discussing the broader controversy involving Bricks and Minifigs franchise operations.

According to the email content, the company stated it was “actively working and sharing records with local police, Oregon State Police, the FBI and USPIS,” and that legal teams were preparing claims including a temporary restraining order to manage ongoing disputes and online activity.

The leaked guidance also outlines suggested communication approaches for franchise staff when responding to customer queries, including pre-written messaging intended to maintain consistency across locations during public scrutiny.

The dispute centres on allegations involving a Star Wars Lego consignment reportedly worth around $200,000, which was placed at a franchise location in Keizer, Oregon.

Ownership disagreements emerged after a change in franchise management, with former franchise owner Chrystal Gorman publicly claiming she was removed from the premises “under threat of police action” and without compensation, allegations she has raised in social media posts and legal filings.

Attention around the case has also extended to Ammon McNeff, CEO of Bricks and Minifigs North America, who has been increasingly referenced online as criticism of the company’s handling of the dispute has grown.

Bricks and Minifigs has previously denied wrongdoing, stating it does not “participate in the exploitation of anyone, especially older adults”. The Lego collection at the centre of the dispute has not yet been returned, according to reports.