Nida Yasir says live TV blunders made her Pakistan’s ‘viral queen’

Morning show host reflects on viral moments, marriage, career struggles and her late mother in candid podcast

Nida Yasir appeared on BeyGhum Begums, hosted by Nariman Ansari, where she reflected on her career, marriage, motherhood, and late mother, while also addressing her reputation as the “queen of memes” on Pakistani social media.

Discussing her frequent viral moments, the host referred to her as the “viral queen of Pakistani social media,” to which Nida responded that live television naturally comes with unexpected mistakes.

“When you appear on television every day, even if the show is scripted, some blunders are bound to happen,” she said.

“You can’t avoid them. I’ve accepted all of it. If anyone else were on television daily in my place, they would make mistakes too,” she added jokingly. “If I had done it intentionally, I wouldn’t have gone viral.”

Nida also spoke about her early ambitions and work ethic, saying her drive was inspired by her parents.

“When I was younger, I never thought I would become as hardworking as my parents, but it came naturally to me. Seeing their dedication to PTV made me want to grow within one place,” she said.

She added that she never wanted to be known solely as a “mother, daughter, or wife,” but wanted to build an identity of her own.

The television host also recalled how her husband, Yasir Nawaz, encouraged her early creative ideas at home, which eventually led to the hit sitcom Nadaaniyan.

“We started in a two-room apartment and used to ask the children to stay quiet while we worked. God truly blessed us with that project and so much fame,” she said.

“It was supposed to be a 13-episode show, but it continued until we eventually insisted it end at episode 108.”

Reflecting on her personal life, Nida became emotional while speaking about her late mother, describing her as a deeply loving woman whose sacrifices and strength she only fully understood later in life.

“She loved her children in ways we only understood afterwards. I am becoming more like her,” she said, adding that she often admires the way her mother raised the family through difficult circumstances.

She also discussed her marriage, saying she had adapted to considering her husband’s opinion in personal decisions, which differed from the environment in which she was raised.

Speaking humorously about finances, Nida said she felt more in control of the household money. “His money is my money, and my money is also my money,” she joked.