Spotify’s new 20th anniversary disco logo redesign divides users online

Spotify’s temporary logo redesign for its 20th anniversary celebrations has sparked mixed reactions online, with users debating the streaming platform’s new disco-inspired app icon.

Spotify recently launched a 20-day anniversary campaign featuring user data highlights, including the platform’s most-streamed songs and other retrospective milestones. Alongside the campaign, the company introduced a redesigned version of its recognisable logo within the app.

The updated icon transforms Spotify’s signature green emblem into a glittering disco ball while retaining the platform’s familiar three curved soundwave lines. The design appears intended to reflect a celebratory and nostalgic theme tied to the company’s anniversary.

Despite the temporary nature of the redesign, reactions across social media and online forums quickly became divided. Some users praised the playful aesthetic and welcomed a less corporate approach to branding, while others criticised the execution and visual style.

One Reddit user wrote,“It’s ugly but I like it. Everything is so perfectly sterile and over-considered lately. Give me weird vibes and feelings any day over cold data-driven design insights.”

Others were less enthusiastic about the redesign. One commenter compared the logo to “late 2000s Mountain Dew Gamer”, while another criticised the lighting and visual presentation, writing, “Just poorly done. The lighting doesn’t make any sense to me and ruins what could’ve been a decent temporary icon.”

The discussion reflects broader online reactions to brand redesigns, where even temporary visual changes often attract significant scrutiny.

Spotify has not announced whether additional anniversary-themed visual updates will be introduced during the remainder of its 20-day campaign.