Samsung breaks silence after Dua Lipa files $15 million lawsuit

Samsung blames content partner for Dua Lipa image use on TV boxes and denies intentional misuse in response amid suit

Samsung has officially responded to Dua Lipa’s lawsuit, denying intentional misuse of her image and placing responsibility on a third-party content partner. 

In a statement to Billboard on Monday, the electronics giant explained that Lipa’s photo was used on television packaging in 2025 to promote content available on its free streaming service, Samsung TV Plus.

According to Samsung, the image was provided by a content partner that gave “explicit assurance” that all necessary permissions had been secured, including for retail boxes. “Given this assurance, we deny any allegations of intentional misuse,” the company wrote, adding that it has “great respect for Ms. Lipa and the intellectual property of all artists.”

The Korean conglomerate said it remains open to a constructive resolution with the pop star’s legal team.

Lipa’s lawsuit, filed May 8 in Los Angeles federal court, claims her face was plastered on a significant portion of Samsung TVs sold in the U.S. throughout 2025 and 2026 without permission or compensation. Her attorneys accuse Samsung of “dismissive and callous” conduct and are seeking $15 million in damages plus a share of profits.

The singer owns the copyright to the backstage photo in question, giving her added legal leverage. Despite sending cease-and-desist letters beginning in June 2025, Lipa’s team says the infringing products remain on the market nearly one year later. An attorney for Lipa has not yet commented on Samsung’s statement.