Why did Brandon Temasfieldt suddenly erase 2.6 billion views from YouTube?

Brandon Temasfieldt, better known online as MessYourself, is facing backlash after reportedly making more than 1,000 videos private, wiping an estimated 2.6 billion views from his channel.

The sudden move has shocked longtime fans, many of whom say years of favorite content disappeared overnight without warning. Social media quickly filled with frustration as viewers questioned why such a huge portion of his video archive had been removed from public view.

MessYourself built his online following through gaming videos, reaction content and animated comedy, becoming one of the most recognizable creators in YouTube’s entertainment space. Over the years, his fast-paced style and humorous commentary helped him amass millions of subscribers.

The controversy appears to be tied to monetisation issues and a broader shift in his online career. While there has been no full public explanation, fans have speculated that demonetisation concerns may have played a role in the massive content purge.

For many followers, the reaction goes beyond numbers. The disappearance of so many uploads has sparked wider discussion about how fragile digital fame can be, with years of internet history able to vanish in an instant. What some see as a business decision, others are calling the abrupt end of an era.