University of Tennessee student seeks $750K over Meete dorm-targeted ad

A 19-year-old student at University of Tennessee has sued social matchmaking app Meete, alleging the company used her likeness in a sexually suggestive ad without her knowledge or permission.

According to the complaint, Kaelyn Lunglhofer says a 10-second clip from a TikTok video she posted on her high school graduation day was taken and repurposed for a Meete advertisement. The ad allegedly featured her face alongside narration asking, “Are you looking for a friend with benefits?” and promoted nearby women “looking for some fun.”

The lawsuit claims the campaign was especially invasive because Meete allegedly used geolocation tools to target male users in the Knoxville area, including men living in Lunglhofer’s own dormitory. She says she only learned about the ad after another male resident in her building told her he had seen it.

Filed in the US District Court for the Eastern District of Tennessee, the lawsuit names Quantum Communications Development Limited and its Chinese affiliates, which operate Meete. The complaint brings claims under the federal Lanham Act, ELVIS Act and Tennessee defamation law.

Lunglhofer is seeking $750,000 in compensatory damages, punitive damages, profits allegedly tied to the campaign and a court order requiring the ad’s removal. Meete had not publicly responded to the allegations at the time of publication.