Redefining beauty, resisting bullying

Makeup artist Babar Zaheer has challenged rigid beauty standards, arguing that authenticity, not perfection, defines true appeal, while also addressing the online backlash surrounding actor Mahira Khan during the 'Neelofar' press tour and wider issues of digital toxicity.

Speaking on a recent podcast, Zaheer placed his philosophy on beauty at the centre of the conversation, rejecting filtered ideals in favour of individuality. "Beauty is not a complaint," he said, stressing that lines, pigmentation and expressions are natural markers of identity rather than flaws to conceal.

He added that working closely with high-profile actors has deepened his understanding of how public perception often clashes with reality. "When you meet different people, you realise everyone has something uniquely beautiful. That's how we're created," he remarked, pointing to the diversity he encounters in his profession.

From there, Zaheer shifted to the darker side of visibility, recounting the online backlash linked to a viral look created for Mahira Khan during a promotional event for 'Neelofar', also starring Fawad Khan. He said the styling involved a deliberate technique to achieve a "snatched" appearance by adjusting the hair.

"People assumed she had Botox or fillers done. No—it was purely a look we wanted to create," Zaheer explained, taking responsibility for the aesthetic but firmly criticising the reaction it provoked. He described the level of ctiticism as disproportionate, revealing that he received messages telling him to die.

The controversy, he said, exposed how quickly online spaces can turn hostile, particularly towards public figures and their collaborators. Zaheer admitted the episode took a toll on his mental health, especially as it coincided with a period when he had recently stopped taking antidepressants.

Despite the ordeal, he maintained that criticism is part of the profession, though not without limits. "We put ourselves out there for people to judge, it's part of the job. But we're still human. Yes, it affects us," he said, underlining the emotional cost of relentless scrutiny.

Zaheer also reflected on his broader career, describing his work with leading actors, including Mahira Khan and Hania Aamir, as both inspiring and instructive. He linked these experiences to his role as a parent, saying the lessons he learns from strong, accomplished women will shape how he raises his children.

Turning to industry trends, he criticised the rise of what he described as superficial podcast culture, where discussions often prioritise appearance over substance. He argued that platforms should instead foster conversations around lived experiences, emotions and meaningful achievements.

Highlighting the need for a shift in focus, Zaheer pointed to the growing global presence of Pakistani talent, urging audiences to celebrate such milestones rather than fixate on appearances. He concluded by calling for greater empathy online, emphasising that growth and perspective remain essential in navigating both criticism and success.