'Devil Wears Prada' cerulean M&M’s sell out immediately, prompting fan reaction

A limited-edition release of cerulean M&M’s tied to The Devil Wears Prada has sold out shortly after launch, prompting widespread reaction from fans online.

The product was introduced by M&M’s as part of a promotional activity linked to the upcoming sequel to the 2006 film.

The “All Cerulean” pack featured chocolates in a single shade of blue, referencing a well-known monologue from the original film in which the character Miranda Priestly discusses the significance of the colour.

According to user responses on social media, the stock was depleted within a short period. One user commented, “I missed these, too! I had a timer set and everything. By the time I got through, they were sold out. 😢”

Another wrote, “Don't waste your time. It was gone in seconds,” while a separate comment stated, “Gone like the wind 💨 Bots 🤖 got them 😢.” One user also questioned, “So ‘supplies lasted’ a whole 15 seconds?!”

The Devil Wears Prada remains a widely recognised film nearly two decades after its release. However, the limited availability meant that many interested buyers were unable to obtain the item.