Amazon eyes 'The Apprentice' reboot with Donald Trump Jr as potential host

The original 'The Apprentice' series ran on NBC from 2004 to 2017 and was hosted by Donald Trump

Amazon is exploring a possible reboot of The Apprentice, and Donald Trump Jr is being considered as a potential host, according to new reports.

The discussions are still in very early stages, with insiders saying the project is not currently in active development and no formal outreach has been made to the Trump family.

The original series, which ran on NBC from 2004 to 2017 and was hosted by Donald Trump, became a major pop culture phenomenon and played a key role in elevating Trump’s public profile.

Amazon gained access to the franchise after acquiring MGM in 2022, which included the rights to The Apprentice. Since then, executives have reportedly held internal conversations about how to revive the property for its Prime Video platform.

While Donald Trump Jr has not officially been approached, he has emerged as a logical choice given his previous appearances on the original show as an advisor.

The potential reboot is also seen as part of a broader content strategy, with reports suggesting Amazon is looking to expand its appeal to conservative audiences.

Despite the buzz, the company has stressed that any details about casting or production remain speculative, and there is no confirmation yet that the reboot will move forward.

If it does happen, the revival would mark a major return for one of reality television’s most influential franchises, this time with a new face potentially stepping into the iconic host role.