Taylor Swift files trademarks for voice and likeness to combat AI misuse

Taylor Swift has filed new trademark applications aimed at protecting her voice and likeness in response to growing concerns over artificial intelligence misuse in the entertainment industry.

According to filings submitted on April 24 to the U.S. Patent and Trademark Office, Swift’s company TAS Rights Management applied for three trademarks. Two of the applications relate to sound marks, including phrases such as “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” while the third covers a specific visual image of the artist performing on stage.

The move reflects a broader industry trend as public figures seek additional legal protections against unauthorised AI-generated content. Legal experts suggest that trademarking distinctive elements such as voice recordings and recognisable imagery could provide stronger grounds to challenge deepfakes and digital impersonations.

The strategy follows a similar approach taken by Matthew McConaughey, who previously secured trademarks for his voice and likeness. His legal team argued that such protections could complement existing right-of-publicity laws by enabling federal trademark claims against misuse.

Swift has previously been affected by AI-related issues, including unauthorised images and manipulated content circulating online. Industry observers note that her latest filings could help establish a precedent for how intellectual property laws adapt to emerging AI technologies.

While trademark law has not traditionally covered a person’s general likeness or voice, legal analysts believe these filings could test new boundaries in court. As AI-generated content continues to expand, similar legal strategies may become increasingly common among artists seeking to retain control over their identity and creative work.