Barack Obama and Michelle Obama face criticism over Broadway venture

Barack Obama and Michelle Obama face backlash as 'Proof' Broadway tickets pricing reach $349

Barack Obama and Michelle Obama are facing criticism linked to ticket pricing for their latest theatre project, as their production company expands into Broadway.

Since leaving the White House, the former US president and first lady have built a portfolio through Higher Ground Productions, producing films, television series and podcasts, including American Factory, Rustin and Our Great National Parks.

Their latest venture marks a move into theatre with a Broadway revival of the Pulitzer Prize-winning play Proof.

The production stars Ayo Edebiri and Don Cheadle and was announced in March 2026. On April 21, the couple shared a joint statement expressing enthusiasm for the project, saying they “can’t wait for you to see Proof on Broadway.”

“It’s a play that asks profound questions about what we inherit from the people we love most—brilliance, grief, doubt, and hope,” they said.

“Directed by Thomas Kail, Ayo Edebiri, Don Cheadle, Jin Ha and Kara Young give incredible performances that will stay with you long after you see it. We couldn’t be prouder that Higher Ground played a part in this production, and hope you’ll check it out.”

However, the production has attracted criticism after reports that premium seats are priced up to $349. According to sources cited in late April 2026, the public reacted negatively to the pricing.

“People are shocked—but this is what Broadway costs now,” one source said. “Broadway has quietly become a luxury experience. Premium pricing, big stars, limited runs—it all adds up fast.”

The same source suggested expectations may contribute to the reaction. “When people see the Obamas, they expect something more accessible,” they said.

Insiders also indicated that the couple are not directly responsible for ticket pricing structures.