'Ek Din' trailer draws criticism over plot, performance
PHOTO: ZEEMUSICCOMPANY/INSTAGRAM
Ek Din, set to release on May 1 under Aamir Khan Productions, stars Junaid Khan, Sai Pallavi and Kunal Kapoor. The film, directed by Sneha Desai and Spandan Mishra, unveiled its trailer on Thursday and has since drawn criticism on social media over the storyline and acting.
The trailer opens with Khan’s character expressing his love for his colleague Meera through an inner monologue. He sees himself as unworthy of being with her and hopes to spend even one day by her side. The scene then shifts to a company trip in Japan, where the story takes a turn.
A day that changed everything.
Trailer Out Now ❤️🔔
Watch Ek Din only in theatres on 1st May 2026.#JunaidKhan #SaiPallavi #KunalKapoor
Directed by: Sunil Pandey
Written by: Sneha Desai, Spandan Mishra
Produced by: Mansoor Khan, Aamir Khan, Aparna Purohit pic.twitter.com/iTysLhwf1sThe plot follows a familiar path as the female lead is involved in an accident and the male protagonist steps in to save her. The story adds another common twist through memory loss, which leads to a brief romance between the two characters. The trailer ends soon after Meera discovering the truth and the relationship coming to an end.
Many viewers said the trailer appeared to combine elements from several films, leading them to question the originality of the story. Some compared it to 50 First Dates, a rom-com classic starring Adam Sandler and Drew Barrymore, due to the similar memory-loss angle, where the female lead forgets events each day.
Others said the trailer looked like an adaptation of One Day, which was released in 2016.
Remake movie hai guys, thai film ki pic.twitter.com/rGz8lD60s8
Several viewers also said the trailer revealed too much of the story, asking what remains to be seen. Others still questioned why more realistic plots were not being explored.
Told the entire story in the trailer. Why would be go to the theaters to watch the movie now. Also why make such a stupid plot for today's times? Romantic stories are fine, but could have thought of something a more realistic plot point, no?
— Aloo ka paraantha (@Alookaparaantha) April 16, 2026Now we have seen the whole movie . Why will anyone go to theatres ? Guys, learn how to make trailers 🙈
Some urged filmmakers to create fresh stories instead of relying on remakes and repeated ideas.
Fans also criticised Khan’s acting, asking why he continues to receive lead roles. Others described his casting as an example of nepotism.
Your son doesn’t posses the qualities to become a leading actor sorry to say nothing personal. He is not even bothered to stay fit. This film will not work. Hire someone who is deserving that’s why audience talks about nepotism. Very disappointed.
— Simar Singh Sethi (@_Ssiimmaarr_) April 16, 2026i am sorry.. but bro cannot act.. just because he is aamir's son doesnt mean he can act.. i hope aamir is not trying to push him to be an actor
— Piyush (9th incoming) 🙂 (@piyush13ch) April 16, 2026Another father relaunching his son baar baar 🫠
Whose gonna suffer?! Audience dude 🙂Despite the backlash, the trailer continues to generate online discussion ahead of the film’s release next month.