Alex Cooper calls out Alix Earle over feud rumours in viral TikTok

Alex Cooper has publicly addressed ongoing feud rumours with influencer Alix Earle, escalating speculation surrounding their strained relationship.

The Call Her Daddy host, 31, took to TikTok on April 13, directly tagging Earle and urging her to “stop hiding behind other people.” Cooper criticised what she described as “passive-aggressive re-posts and likes” on social media, which she believes have fuelled ongoing online rumours of tension between the pair.

“Just say it yourself,” Cooper said in the video. “I am really tired of waking up and seeing you using this fake drama to distract from other s–t going on.” She added that the situation was a “waste of time” and admitted her response was “embarrassing” but “long overdue.”

Cooper went on to say she had “nothing to hide,” challenging Earle to speak directly rather than through online engagement. The comments quickly circulated across social media, with fans divided over whether the public call-out was necessary.

The pair’s reported fallout dates back to business tensions in 2025, when Earle’s Hot Mess podcast was dropped from Cooper’s Unwell Network after two years. Since then, speculation about behind-the-scenes conflict has continued to grow, fuelled by cryptic posts and resurfaced clips.

Earle has not publicly responded to Cooper’s latest remarks. However, online discussion intensified after users revisited previous indirect exchanges between the two influencers, further amplifying the feud narrative.

While some fans praised Cooper for addressing the situation directly, others criticised both sides for contributing to the drama through social media activity. The situation remains unresolved and continues to trend across platforms.