Hailey, Justin Bieber launch skincare collab with Coachella pop-up

Hailey Bieber has officially launched her first-ever collaboration with her husband, Justin Bieber, titled “Spotwear: Rhode x the Biebers”, debuting with a pop-up at the Coachella music festival.

Set to release on April 13, 2026, this marks the couple’s first joint venture since Hailey introduced her skincare brand Rhode in June 2022. The brand initially launched with products like lip peptide treatments and barrier restore creams, quickly gaining popularity for its minimalist aesthetic and “clean girl” image.

The Rhode pop-up featured a range of engaging activities, including an on-theme arcade game, balloon-popping station, and a drink bar serving banana-inspired coffee tied to the peptide product. Hailey also collaborated with friend and model Kendall Jenner’s 818 Tequila, which hosted its own pop-up at the event.