Shoppers rush to markets ahead of Eid

Families cut back but keep traditions alive

LAHORE:

With only days remaining before Eidul Fitr, markets across Pakistan are witnessing a surge in activity, as shoppers rush to complete last-minute purchases despite rising prices and growing unease over tensions in the Middle East.

From major urban centers to smaller towns, bazaars remain crowded well into the night, reflecting the traditional pre-Eid rush. However, many citizens say the ongoing conflict in Iran and the broader Gulf region has cast a shadow over this year's festivities.

Speaking to The Express Tribune, a university student, Ali Ahmed, said while shopping for clothes at Model Town Link Road: "There is a festive atmosphere due to Eid, but the situation in Iran and the Gulf is worrying. We hope things do not escalate further, as conflicts around the world have already caused significant loss of life".

A shopkeeper, Rashid Hafeez, said global uncertainty is being felt locally. "When there is conflict, prices rise everywhere. We are already seeing the impact on fuel and daily expenses," he said.

Some citizens also urged restraint from global leaders. "War only brings suffering. We appeal to world leaders to show restraint and resolve issues through dialogue," said a teacher, Mian Anees. "Muslim countries, especially, should stand united in this difficult time," he added.

Despite these concerns, markets across the city are bustling with activity. Streets lined with clothing outlets, footwear shops and makeshift stalls are crowded with families, as the annual ritual of Eid shopping gathers pace.

For many, selecting Eid outfits remains the centerpiece of preparations. Women are thronging fabric markets and ready-made garment stores, carefully choosing dresses in line with current fashion trends.

The shopping often extends to jewelry stalls, where both traditional and contemporary designs are drawing large crowds of women seeking matching accessories.

Bangle vendors, particularly those offering Kashmiri designs, report brisk business, while mehndi stalls have also seen a steady influx of young girls and women eager to complete their festive look. Shoe stores and accessory outlets are similarly packed, adding to the vibrancy of the markets.

Children remain at the heart of the celebrations, with toy shops and street vendors witnessing increased footfall as parents try to fulfill their children's wishes ahead of Eid.

Men are equally engaged in preparations. While many had earlier placed orders with tailors for custom-stitched suits, delays have pushed a growing number toward ready-made clothing stores. Younger shoppers, in particular, are opting for a mix of traditional and western attire, pairing suits with shirts, trousers and new footwear.

Despite the visible enthusiasm, conversations in the markets reveal a more complex mood this year. "Prices are very high, but we still try to buy something for our children. Eid comes once a year," said Muhammad Hafeez, a shopper at Lahore's Anarkali Bazaar.

Another customer said families are cutting back on spending but remain determined to celebrate. "We have reduced our budget, but we cannot ignore Eid. It is important for the children," she said.

Retailers acknowledge the mixed sentiment. While footfall remains strong, many say customers are spending more cautiously, prioritising essential purchases over discretionary items.