AMC’s ‘Devil Wears Prada 2’ popcorn purse sparks fan buzz ahead of film’s release

A promotional popcorn purse inspired by The Devil Wears Prada 2 is generating significant buzz online as fans react to the fashion-themed concession item introduced by AMC Theatres.

The novelty item, designed as a stylish top-handle bag that holds a medium popcorn, was revealed as part of AMC’s marketing campaign for the highly anticipated sequel to the 2006 film The Devil Wears Prada. The theater chain shared the promotional product on social media, inviting audiences to attend special early screenings tied to its Opening Night Event on April 30.

The original film starred Meryl Streep, Anne Hathaway, and Stanley Tucci and became a cultural touchstone for fashion-themed cinema. With the sequel now approaching release, promotional merchandise such as the popcorn purse has quickly attracted attention from moviegoers and fashion fans alike.

The accessory blends cinema snacks with runway aesthetics, reflecting the fashion-centric theme associated with the franchise. Social media reactions suggest that many fans view the item as both a collectible and a novelty fashion piece connected to the upcoming film.

AMC has increasingly used exclusive merchandise and themed concessions as part of its “event cinema” strategy. By offering limited-edition items tied to major movie releases, theaters aim to encourage in-person attendance and enhance the theatrical experience.

The approach has become more common across blockbuster releases, where collectible popcorn buckets and themed concessions often generate online discussion and boost fan engagement before a film’s premiere.

With The Devil Wears Prada 2 set to debut soon, the popcorn purse has already emerged as one of the film’s most talked-about promotional items, highlighting how movie marketing campaigns continue to merge entertainment, fashion, and collectible merchandise.