Homemade frozen iftar items gain traction

ISLAMABAD:

The trend of home-based frozen iftar items is gaining momentum, as many women-run kitchens offer ready-to-fry snacks like samosas, spring rolls and kebabs for delivery, providing families with a quick and convenient solution for iftar preparations.

The trend reflects changing consumer preferences, with families seeking convenient, homemade food during the busy hours leading up to Iftar. The service is particularly popular among youngsters. "I live alone, so buying ready-to-fry snacks from home kitchens makes Iftar much easier and more affordable than cooking everything myself," said a college student.

Sellers, mostly women running small home kitchens, confirm a significant rise in orders. "We prepare items days in advance and take online orders. It not only helps customers but also gives us a chance to earn from home," shared one entrepreneur, emphasising how the trend benefits both consumers and small-scale businesses.

The growing popularity of these home-based frozen Iftar items marks a shift in consumer habits, with convenience, hygiene and homemade taste driving demand. For sellers, Ramazan provides an opportunity to turn culinary skills into income, while families and youngsters enjoy quick, hassle-free meals.