A&W drags McDonald’s as burger CEO war explodes

A&W Canada just parodied McDonald’s CEO’s viral burger video, and the fast food feud is officially on

The burger wars are no longer subtle. They’re personal.

North Vancouver–based A&W Canada has officially entered the chat, and it’s taking a very public bite out of McDonald's.

After McDonald’s CEO Chris Kempczinski went viral for what many online called an “awkward” and “reluctant” taste test of the chain’s new Big Arch burger, competitors wasted no time reacting. Viewers mocked everything from his use of the word “product” instead of “burger” to the noticeably tiny bite he took on camera.

Now, A&W Canada has responded with a parody clip of its own, and the shade is not subtle.

In a social media video shared to the brand’s official accounts, longtime A&W pitchman Allen Lulu appears dressed in a suspiciously familiar blue shirt and sweater combo. Holding up a Teen Burger, he mimics the corporate tone of the McDonald’s clip, calling it a “burger product” and analyzing its “unique bread some would call a bun” and “lettuce, which is green.”

The punchline? He takes a massive, unmistakable bite, holding the burger up proudly as proof.

The parody ends with Lulu inviting Kempczinski to join him for lunch. “Just you, me, and a couple of Teen Burgers,” he says.

 

 

 

 

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And just like that, the Burger CEO war escalated.

The viral McDonald’s clip originally sparked backlash online, with critics questioning whether the CEO even looked like he enjoyed his own chain’s food. Meanwhile, A&W’s response leans fully into confidence, and appetite.

Even Burger King previously joined the dogpile, with its U.K. Instagram account joking that it “couldn’t finish it either,” while posting its own CEO burger video.

What started as one promotional taste test has now snowballed into a full blown fast food showdown, complete with corporate parody, social media snark, and very visible bites.

The question now isn’t who has the bigger burger.

It’s which CEO actually wants to eat it.