McDonald’s CEO insists he eats the fries and burgers regularly amid awkward viral clip

In what quickly became one of the most talked-about moments in corporate social media this month, Chris Kempczinski, CEO of McDonald’s, has doubled down on his relationship with the brand’s menu, insisting he eats at McDonald’s three to four times a week, even after a now-viral marketing video made him appear uncertain about biting into a burger.

The drama began when McDonald’s posted a short promotional clip on Instagram that showed Kempczinski being handed a burger and appearing somewhat hesitant before taking a bite. The clip immediately sparked ridicule online, with users wondering whether the man in charge of one of the world’s biggest fast-food companies actually enjoyed the food his restaurants sell.

Responding to an Instagram question about that moment, the CEO didn’t just answer, he leaned into it. Kempczinski wrote back bluntly that he regularly eats at McDonald’s, averaging three to four visits per week, which he said helps him “stay connected to the brand and our customers.” The candid admission only fueled more discussion online, with many finding the frequency surprisingly high for someone in his position and others questioning whether the routine was healthy.

Critics on social media seized on the comments, with some calling it “tone-deaf” for a CEO of a fast food giant amid ongoing concerns about obesity, nutrition and corporate responsibility. “Maybe the CEO shouldn’t be proud of that many McD trips,” one commenter wrote. Another joked that the CEO’s routine was “probably the only way their marketing geniuses can get real feedback.”

Supporters of Kempczinski, meanwhile, said the answer showed authenticity and a willingness to engage directly with consumers, something rare from corporate leaders. “At least he’s honest,” one fan tweeted, “and eating the product he’s selling.” Others pointed out that regular visits could genuinely help him understand customer experience and operational quality firsthand.

The controversy highlights how even simple interactions on social media can spiral into broader debates about leadership, marketing and personal habits, especially when brands try to humanise executives in the age of Instagram. McDonald’s has not issued any formal statement beyond the CEO’s response.