A24 opens Las Vegas wedding chapel to promote 'The Drama' starring Robert Pattinson and Zendaya

A24 has announced the launch of a one-day wedding chapel in Las Vegas as part of its promotional campaign for The Drama, starring Robert Pattinson and Zendaya.

The studio revealed that the reservation-only chapel will operate from 10 a.m. to 12 p.m. on Saturday, March 14. The activation is tied to the forthcoming feature and invites couples to marry “the A24 way” in what the company describes as a distinctive ceremony experience.

According to the chapel’s website: “A love like yours deserves a wedding that raises the stakes. Why not do it in Vegas? The aisle is set. The altar is dressed. There’s music, flowers, bubbles on ice and keepsakes you won’t find anywhere else on the strip. We’ve got witnesses if you need them, a photographer to catch every second, and a few surprises that’d make even Elvis blush.”

Couples interested in participating must apply through thedramaweddingchapel.com by submitting their names, contact details, a photograph and the story of how they met. Applicants are also asked whether they require assistance travelling to Las Vegas.

The website adds: “We promise a ceremony that feels spontaneous, glamorous and just a little bit dangerous. We promise the full Vegas spectacle, because you didn’t come all this way for ordinary.”

The Drama is written and directed by Kristoffer Borgli and follows a soon-to-be-married couple, played by Pattinson and Zendaya, whose relationship is tested when a major secret emerges ahead of their wedding.

The chapel initiative follows an earlier marketing effort in December, when a fictional engagement announcement for the film’s characters appeared in The Boston Globe prior to the release of its first trailer.

The Drama is scheduled for release in cinemas on April 3, 2026.