BLACKPINK becomes first music act on YouTube to hit 100 million subscribers

BLACKPINK has made history by becoming the first music act of any kind to surpass 100 million subscribers on YouTube. The breakthrough milestone was confirmed this week as the global supergroup’s official channel crossed the six-digit subscriber mark, marking an unprecedented achievement for musical artists on the platform.

The record comes after years of exponential growth powered by BLACKPINK’s chart-topping hits, cinematic music videos and legion of dedicated fans known as BLINKs. Videos like DDU-DU DDU-DU, Kill This Love and How You Like That have consistently drawn hundreds of millions, and in some cases billions, of views, helping build a channel that now sits above all other music acts in raw subscriber numbers.

Reaching 100 million subscribers is a feat previously reserved for only the biggest individual creators and channels on YouTube, but no artist or band had achieved it until BLACKPINK’s rise. The group’s consistent digital strategy, regular content drops, high-production performances and savvy engagement with fans across platforms has kept them near the top of trending lists worldwide.

Fans and industry figures took to social media to celebrate the milestone, with BLINKs tagging both BLACKPINK and YouTube as well as sharing clips of the group’s music and behind-the-scenes footage. Many pointed to how the group’s visual style, polished choreography and genre-blending sound have resonated globally, transcending language barriers to convert casual viewers into loyal subscribers.

The milestone arrives amid a packed global touring cycle and multiple brand partnerships, further solidifying BLACKPINK’s dominance in both music and cultural influence. The group’s members, Jisoo, Jennie, Rosé and Lisa, have also continued to strengthen their individual profiles, earning accolades in fashion, acting, solo music and endorsement work while still driving collective success.

Industry analysts say that BLACKPINK’s 100 million subscriber achievement reflects more than just online popularity: it underscores how the group has built a diversified global media presence. With such a massive YouTube audience, they now rival even the biggest mainstream acts in reach and influence, and set a new benchmark for artists seeking to master digital platforms.