Microsoft names Asha Sharma as gaming CEO, sets firm stance on 'great games' and 'bad AI'

'A great game' must be driven by creativity, compelling storytelling and strong connection with players, says new CEO

Microsoft has officially appointed Asha Sharma as the new CEO of Microsoft Gaming, marking a major leadership shift after longtime Xbox boss Phil Spencer stepped down from the role. Sharma, who previously served as a senior artificial intelligence executive at the company, now takes charge of one of the world’s largest gaming divisions with a clear vision for its future.

Speaking about her priorities in the new role, Sharma emphasized that the foundation of a successful title remains simple: “a great game” must be driven by creativity, compelling storytelling and a strong connection with players. She stressed that technology should serve those creative goals rather than dictate them, positioning gameplay experience and originality as the key measures of success.

A major part of Sharma’s early messaging centered on artificial intelligence, an area she has deep expertise in but is approaching cautiously in the gaming space.

She made it clear there will be “no tolerance for bad AI,” signaling that while the technology can be useful for certain workflows or operational needs, it should never undermine the human creativity at the core of game development. Her stance draws a firm line against rushed or low quality AI implementations that could compromise player trust or the artistic integrity of games.

Sharma takes over at a pivotal moment for Microsoft Gaming, which oversees Xbox, Bethesda, Activision Blizzard and numerous first party studios. The leadership transition follows a broader reshuffle within the division, with senior executives also moving into new roles as the company prepares for its next phase of growth.

Under Sharma’s leadership, Microsoft Gaming is expected to continue expanding its portfolio of franchises and subscription services while navigating industry wide questions around AI, platform strategy and the future of console and cloud gaming. Her early comments suggest a balance between innovation and restraint, with a strong emphasis on ensuring that new technologies enhance rather than replace the creative voices behind the games.

The appointment signals Microsoft’s intent to lean into both technological advancement and artistic stewardship as it charts the next era of Xbox and its global gaming ecosystem.