Hudson Williams joins Balenciaga's star-studded campaign

Luxury fashion house Balenciaga has unveiled its newest international campaign, spotlighting rising British actor Hudson Williams alongside Harris Dickinson and Winona Ryder. The campaign reflects Balenciaga’s signature blend of avant‑garde style and cinematic flair under the creative direction of Demna Gvasalia.

Williams, known for his charismatic screen presence, takes center stage in the campaign, paired with Dickinson, acclaimed for his versatile lead roles in recent films, and Ryder, whose career spans iconic indie classics to contemporary hits. Their collaboration highlights a generational mix that bridges emerging talent with established artistic voices.

By casting actors across different stages of their careers, Balenciaga aims to engage a diverse global audience and reinforce its position at the intersection of fashion, film, and contemporary culture.

The campaign will roll out across digital, print, and social channels worldwide, building anticipation ahead of seasonal collections and reinforcing Balenciaga’s presence in the luxury market.