From passion to profit: Women-led online businesses showcased

Family festival in Karachi features wide range of products

A one-day family festival held in Karachi carried a strong message of women's empowerment, with women-led stalls and homegrown online businesses taking centre stage.

Organised at Habitt City, the festival brought together families, young entrepreneurs and creative women, many of whom are using digital platforms to turn their skills into sustainable sources of income.

The event featured 29 stalls offering a wide range of products, including food items, clothing, perfumes, handmade jewellery and craft-based goods.

At several stalls, sisters were seen managing businesses together, while at others, married couples shared responsibilities, reflecting a collaborative family approach to entrepreneurship.

Seventeen-year-old A-level student Isra Faisal, who runs a handmade jewellery business, said her journey began as a hobby.

"I've been interested in art and craft since childhood and used to make jewellery for myself. Later, I decided to turn this passion into a business," she told The Express Tribune.

Speaking about the importance of digital platforms, she said: "As a woman, I believe online business is very important in today's time. It gives you a chance to understand yourself and highlight your abilities. My aim is not just to earn, but to recognise my own talent."

She explained that she started the venture using her pocket money. "I earned two to three times more profit than what I invested. Now I make all kinds of jewellery, whatever the customer orders," she said.

Isra also highlighted the mental health benefits of staying creatively engaged.

"It's very important to keep your mind busy so that your health remains good. Every woman should do work that gives her mental peace," she added.