JoJo Siwa partners with Bhoosan’s Junior to develop digital‑first animated content

JoJo Siwa, the multi‑talented entertainer known for her singing, dancing, acting, and digital media presence, has entered a creative partnership with kids’ entertainment company Bhoosan’s Junior to develop a new slate of digital‑first animated content. This collaboration marks a strategic push into animation for the performer and media personality, expanding her influence in youth‑oriented entertainment.

The partnership unites Siwa’s globally recognized youth‑facing brand with Bhoosan’s Junior’s expertise in creating digital animation and family content. Together, the two sides plan to produce animated projects designed for online platforms and digital distribution, with the intention of reaching young audiences around the world.

Representatives for the venture say that the alliance was brokered with a licensing agreement in mind, positioning Siwa’s creative output for broader commercial opportunities tied to animated intellectual property. As part of the arrangement, Thomas Global Media will serve as the licensing agent for all animation content resulting from the collaboration.

Siwa first gained prominence as a breakout performer on the reality series Dance Moms before leveraging that early exposure into a wide‑ranging entertainment career. Over the years, she has built a substantial following across music, television, publishing, live touring, and consumer products. She has enjoyed notable achievements, including headlining arena tours, producing and starring in Emmy‑nominated television projects, and expanding her presence across multiple digital platforms.

In discussing the move into animation, Siwa said that the medium has long been a passion of hers and that the collaboration with Bhoosan’s Junior offers a significant opportunity to shape compelling stories for young viewers. She noted that she is involved in the creative process from concept through execution, and that early ideas and character designs have already begun taking shape.

Sarath Bhooshan, founder and chief executive of Bhoosan’s Junior, described the partnership as an important step in building globally relevant intellectual property for families and children. He said that combining strong, character‑driven storytelling with culturally authentic ideas and worldwide appeal is central to his company’s mission.

This collaboration follows Siwa’s previous ventures into animated series development, including an earlier project with Pure Imagination Studios tied to one of her music‑based properties. While details and timelines for the new animated content have not yet been released, both Siwa and Bhoosan’s Junior have expressed optimism about the creative possibilities ahead.