Brands, celebrities recreate Harry Styles’ album cover as disco-themed trend takes over social media

Harry Styles’ upcoming album Kiss All The Time. Disco, Occasionally. has sparked more than just excitement among fans — it has ignited a full-blown social media trend, with brands and celebrities recreating the album’s striking disco-inspired artwork in their own creative ways.

The original visual, centered around a shimmering disco ball suspended in a dark, moody outdoor setting, quickly became instantly recognisable — and soon, the internet began remixing it.

Skincare brand CeraVe,reimagined the cover by placing its Daily Moisturizing Lotion bottle beneath the glowing disco ball. The product stood prominently in the foreground, blending skincare marketing with pop culture aesthetics. The brand completed the tribute with the caption, “CeraVe Moisturizers All The Time. Dry Skin, Never.”

Celebrity chef Guy Fieri’s FlavorTown USA account followed with a bold and playful version of the artwork. In its poster, Fieri appeared standing confidently under the same glittering disco ball, paired with a red convertible emerging from the darkness behind him — a visual nod to his larger-than-life persona. The caption read, “Dine All The Time. Roll Out, Occasionally.”

M&ms Chocolates and the Care Bears account on Instagram also posted their own versions. Care Bears' poster said: "Care all the time. Disco Occasionally".

Photo: Instagram @carebears

Meanwhile, dancer and television personality Derek Hough, alongside Dancing With the Stars, brought movement into the trend. His version featured Hough captured mid-leap beneath the disco ball, dressed in a sharp black suit, turning the static album image into a moment of performance. The caption echoed the album’s rhythm: “Dance All The Time. Disco, Occasionally.”

Stranger Things star, Joe Keery also jumped on the bandwagon and recreated the album cover with just himself on the original background of the cover. 

Photo: Instagram @joekeerydaily

Domino’s shared a poster showing a team member standing outside a Domino’s outlet beneath a disco ball, leaning into late-night energy with the caption “Pizza All The Time, Domino’s Always.” The image blended everyday surroundings with theatrical flair, mirroring the album’s playful contrast.

Board game giant Monopoly took a mischievous route, featuring the iconic Monopoly Man beneath the disco lights. The brand paired the image with the caption “new album, still heisting,” maintaining its humorous, character-driven identity while tapping into the trend.

Fast food giant McDonald’s also joined in, transforming the album aesthetic into food-focused fun. Its version placed a glowing Big Mac under the disco ball, accompanied by the caption “Big Mac All The Time. McNuggets, Occasionally.”

Other celebrities and brands joining in the trend were BBC Radio's Greg James, sea hawks, aldi UK and others.