Kylie Jenner criticised after promoting Korean cutting jelly linked to appetite suppression

Kylie Jenner has faced online criticism after promoting Korean cutting jelly linked by users to reduced appetite

Kylie Jenner has faced backlash online after promoting a Korean “cutting jelly” product that some users claim suppresses appetite and reduces food cravings.

Earlier this month, the 28-year-old shared a TikTok video in which she tried Foodology’s Cutting Jelly, a product developed in South Korea and marketed as supporting “weight and body management as part of a balanced lifestyle”, according to the company’s website. The jelly has since expanded into the US market and is sold through online retailers, including TikTok Shop.

In the video, Jenner held up four packets of the pomegranate-flavoured jelly with chia seeds and described them as her “new favourite snack”.

She added, “This is not a typical jelly. It’s a cutting jelly for digestion, debloating.” She later said, “My goal is to snack less for the new year,” before eating the jelly and showing her outfit during a fitting.

The post prompted criticism on Reddit, where users questioned the safety and messaging of promoting supplements linked to appetite reduction.

One commenter wrote, “It’s so irresponsible for celebrities to advertise supplements and laxatives. There are so many impressionable kids/teens who will take this as gospel, and it may actually cause them serious harm.” Others described the promotion as “embarrassing” or compared the jelly’s effects to laxatives.

Some commenters used the discussion to push back against online beauty and health trends, stressing that physical changes after eating are normal and should not be stigmatised.

On TikTok, however, other users have praised the jelly. Reviews highlight its fibre content and the inclusion of Garcinia Cambogia, a tropical fruit often marketed for weight loss. One creator claimed the product “blocks carbs from turning into fat” and said it reduced “food noise”.

Harvard professor of gastroenterology Chethan Ramprasad previously told GQ that such claims are misleading. “The short answer is, no, you cannot effectively block carbs,” she said, adding that the effect of these extracts in humans is “very minimal to non-existent”.