Universal Studios announces immersive Pokémon experience with Japan debut and global expansion

Universal Studios Japan has announced plans for a new Pokémon-themed attraction, describing it as an immersive experience designed to bring the long-running franchise into a theme park setting.

The announcement was made on January 22, with the park confirming it is developing what it called “innovative, immersive, and world-class Pokémon experiences”.

According to a translated statement released alongside the reveal, the new project will be built around an “ultra-real experience that stimulates all five senses”.

Universal Studios Japan confirmed that the attraction is currently being prepared for a world-first debut in Japan, though no specific opening date has been announced.

The company said the initiative builds on its existing partnership with The Pokémon Company and follows the success of previous Pokémon-themed offerings at the park. 

Universal Studios Japan described the new project as a significant step towards realising Pokémon as a large-scale theme park experience.

Following its initial launch in Japan, Universal Studios confirmed that other parks around the world will introduce their own Pokémon experiences.

Tsunekazu Ishihara, President and CEO of The Pokémon Company, commented on the announcement and the long-standing collaboration between the two companies.

“Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokémon experiences such as the NO LIMIT! Parade and Halloween shows,” he said. He also noted that the new project coincides with Pokémon’s 30th anniversary.

“Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe,” Ishihara added.

At the time of writing, Universal Studios Japan has not shared details on the specific format, characters, or ride systems involved. The park confirmed that further information will be released at a later date.