‘Avengers: Doomsday’ teasers surpass 1 billion combined views

Marvel Studios’ unconventional marketing strategy for Avengers: Doomsday has paid off, with the film’s teaser trailers amassing more than 1 billion combined views worldwide, according to studio insiders.

The four teasers, which rolled out weekly beginning in mid-December, were initially released exclusively in theaters before debuting online days later, a rare move for a blockbuster of this scale. The first teaser, centered on Chris Evans’ Steve Rogers, played only in theaters ahead of Avatar: Fire & Ash before going online five days later, followed by spots featuring Thor, the X-Men, and a final teaser highlighting Black Panther characters Shuri and M’Baku alongside Ben Grimm from Fantastic Four.

Insiders say the teasers have reached a combined 1.02 billion views through organic online engagement, without the boost of a major TV broadcast or live event. Social media engagement reportedly surged well beyond typical Marvel releases, with discussion volume averaging 188 percent higher than standard trailer drops. The teasers also generated multiple trending topics across platforms including Instagram, TikTok, and X.

The figures are notable given that recent Marvel trailer records, such as Deadpool & Wolverine and Fantastic Four: First Steps, were aided by large televised events. Doomsday achieved its numbers without similar exposure.

Set for release on December 18, Avengers: Doomsday marks the return of directors Joe and Anthony Russo, who are also producing alongside their AGBO banner. The film also brings Robert Downey Jr. back to the Marvel Cinematic Universe in the role of Doctor Doom, though notably, none of the teasers feature him.

Marvel executives view the teaser rollout as part of a broader narrative strategy for the film. As Joe Russo recently said, “Each one of those trailers is narrative information… I would argue that Doomsday has already started.”