Mattel launches first autistic Barbie Doll in Fashionistas line

Mattel has launched its first-ever autistic Barbie doll, marking a significant step in the company’s efforts to broaden representation within its Barbie Fashionistas range.

Released on Monday, January 12, the new doll was developed in partnership with the Autistic Self Advocacy Network to better reflect how some autistic children experience the world. Mattel said the design aims to support recognition, inclusion and understanding through thoughtful and practical features.

The doll wears loose-fitting clothing designed to minimise fabric-to-skin contact, while her eyes gaze slightly to one side, reflecting how some autistic people avoid direct eye contact.

Bendable wrists and elbows allow movements such as hand-flapping, which can help some autistic individuals regulate sensory input or express emotions.

“Designed to reflect the world kids see today, this diverse line of Barbie Fashionistas dolls showcases bright and trendy styles that inspire endless storytelling possibilities,” Mattel said in a statement accompanying the launch.

The doll is recommended for children aged three and over and joins a growing collection that includes Barbies with Down’s syndrome, vitiligo, blindness and type 1 diabetes. Mattel introduced a Barbie with type 1 diabetes last year, continuing its push towards greater inclusivity in toys.

Advocates have welcomed the release, describing it as an important visual representation for autistic children, particularly girls, who are often underdiagnosed or misdiagnosed.

The autistic Barbie is available through Mattel’s online store and selected retailers, with a wider retail rollout planned in the coming months.