Christopher Nolan’s ‘The Odyssey’ trailer smashes records
Christopher Nolan has broken social media records with the release of his highly anticipated film trailer, The Odyssey. Within the first 24 hours, the epic adaptation of Homer’s classic saw over 121.4 million views across TikTok, YouTube, Facebook, Instagram, and X, according to analytics firm WaveMetrix. The total more than doubles the 50 million views earned by Nolan’s previous blockbuster, Oppenheimer, making it the most viewed trailer for Universal Pictures in 2025.
Fans and industry insiders have hailed the trailer as a cultural phenomenon. Roughly 27% of the views came from TikTok, while YouTube accounted for 26%, Facebook 21%, Instagram 18%, and X 10%. Social media users shared reactions praising the trailer’s cinematic scale and star-studded cast, which includes Matt Damon as Odysseus, Anne Hathaway, Tom Holland, Zendaya, Robert Pattinson, Lupita Nyong’o, and Charlize Theron. Clips of Damon in action sequences and Nolan’s signature visual style generated widespread excitement online, trending across platforms within hours.
Set to release in theaters on July 17, 2026, The Odyssey will screen in IMAX and IMAX 70mm formats. Produced on an estimated $250 million budget, it is Nolan’s most expensive project to date. The director, whose previous films include Interstellar, Dunkirk, Inception, and The Dark Knight, has consistently drawn massive audiences, with his 12 films grossing over $6 billion worldwide. Oppenheimer, which came out in 2023 alongside Barbie, earned nearly $1 billion and won seven Academy Awards, including Best Director and Best Production.
Industry analysts note that the trailer’s rapid success reflects both Nolan’s continued cultural influence and the growing impact of short-form video platforms in driving audience engagement. The cinematic world is now watching closely to see if the film’s massive trailer hype translates to box office dominance next summer. Fans have already begun speculating about plot details and possible Easter eggs, ensuring that the anticipation for Nolan’s latest epic continues to build across social media.