Porsche 2025 holiday campaign gains attention by using handcrafted animation over AI tools

Porsche’s 2025 holiday campaign has gained widespread attention by deliberately moving away from artificial intelligence and focusing instead on handcrafted animation and audience participation.

Released in December, the campaign centres on a short animated film titled The Coded Love Letter, created in collaboration with Parallel Studios in Paris.

The campaign was distributed primarily through Porsche’s social media channels, where viewers were encouraged to share their discoveries and challenge others to spot the coded elements. 

The animation uses a deliberately tactile 3D style, with subtle imperfections in movement and texture giving the visuals a handmade quality. Each reference is designed to reveal itself only through careful viewing, encouraging audiences to pause, replay and examine the film more closely.