After an ‘SNL’ joke, Uber turns satire into reality with new year-in-review feature

Uber unveiled a year-in-review feature days after an ‘SNL’ sketch joked about an Uber Eats Wrapped

What started as a punchline on Saturday Night Live has now become an official product feature.

Just days after SNL aired a sketch poking fun at the anxiety-inducing idea of an “Uber Eats Wrapped,” Uber unveiled YOUBER, a year-in-review experience that breaks down how users spent their time, and money, on Uber and Uber Eats throughout the year.

The feature launched Monday, December 15, and offers a Spotify Wrapped–style recap inside the Uber app. Users can see where they traveled most, how frequently they ordered food, which restaurants they kept coming back to, and how often they splurged on premium ride options like Uber Comfort. The summary also highlights savings tied to Uber One memberships.

The timing raised eyebrows, as the rollout came almost immediately after SNL’s sketch imagined a fictional Uber Eats recap that spiraled from playful nostalgia into humiliation. In the skit, characters discovered they ranked among the platform’s top chicken nugget consumers, learned their “Uber Eats age” was effectively nonexistent, and recoiled at revelations about how delivery drivers might perceive them. The biggest laugh came when one character realized he had spent $24,000 on food delivery in a single year.

Uber hasn’t confirmed whether the sketch influenced the launch. The company has not said how long YOUBER had been in development.

Unlike the sketch’s brutal honesty, YOUBER presents a more polished and flattering version of self-reflection. Along with trip and order stats, users are assigned one of 14 personality profiles such as “Planning Prodigy” or “Delivery Darling”, based on their habits. The experience is designed for easy sharing, with built-in options to post highlights directly from the app.

Uber described YOUBER as “a love letter to our users,” saying the feature was built after years of customer requests.

Whether users will find the real data as funny, or as uncomfortable, as the SNL version remains to be seen.