A24 sparks buzz with fake Pattinson–Zendaya engagement announcement

Robert Pattinson and Zendaya surprised fans this week by appearing to announce their engagement — but the headline-making moment was actually an elaborate marketing stunt for their upcoming A24 film The Drama.

The actors, who star as Emma Harwood and Charlie Thompson in the romantic comedy, placed a faux engagement announcement in the pages of the Boston Globe. The printed notice, styled like a traditional wedding announcement, featured the same image used in the film’s promotional poster. The ad appeared just one day before A24 is scheduled to release the first trailer for the long-awaited film.

The Drama is written and directed by Kristoffer Borgli, known for his inventive and psychologically sharp storytelling. The film follows a couple navigating the emotional chaos leading up to their wedding, blending humor, tension, and romantic upheaval. Pattinson and Zendaya are joined by co-stars Alana Haim, Mamoudou Athie, and Hailey Gates.

A24, already known for its creative marketing strategies, has once again sparked online conversation with this viral engagement stunt. The approach mirrors the studio’s reputation for bold, narrative-driven campaigns that extend the story world beyond the screen.

With the official trailer arriving tomorrow and excitement already building, The Drama is positioned as one of A24’s most talked-about releases heading into 2025.