Is bbno$ really quitting music, or is it just a joke?
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Canadian rapper bbno$ sparked confusion and concern this week after suddenly announcing online that he was quitting music, a claim that quickly went viral and sent fans scrambling for answers.
But according to new details emerging from his team and recent reports, the statement was never meant to be taken seriously. Instead, it appears to have been a tongue-in-cheek joke that snowballed into full-blown retirement rumors.
bbno$, whose real name is Alexander Gumuchian, posted the message in a dramatic tone, suggesting that “millions of people begged him to stop making music.” The line instantly set off speculation, with social media users debating whether he was mocking online criticism or hinting at deeper frustrations with the industry.
thank you for the memories pic.twitter.com/4fI7RG90XX
Some fans even worried that the rapper, known for hits like “Lalala” and “Edamame”, might be stepping away at the height of his popularity.
However, later updates revealed that the announcement was part of a lighthearted stunt tied to a recent TikTok trend. Those close to the musician indicated that the post was a joke, consistent with his long-running reputation for ironic humor and internet-driven pranks.
The timing also contradicted the idea of a real retirement: bbno$ released a new self-titled album just a few months ago and has been preparing for a 2026 tour.
Online reactions reflected the mix of confusion and amusement. Many fans quickly suspected it was a joke, pointing out that bbno$ frequently pokes fun at himself and the music industry. Others admitted they fell for the post, at least initially, before realizing it matched his playful online persona.
As the chatter continued, memes and jokes flooded social platforms, with users teasing the dramatic phrasing of his “farewell.” Several commenters noted that the rapper seemed to be leaning into the absurdity of internet culture, a hallmark of his brand since the early days of his career.
In the end, fans received clarity: bbno$ isn’t leaving music, and his projects remain ongoing. With new content in the pipeline and live shows scheduled, the rapper’s supposed exit was just another example of how a social-media joke can take on a life of its own.