Starbucks announces restock of popular holiday cup

Starbucks is restocking its popular Bearista teddy bear cup after fans rushed to buy it during the initial release

Starbucks is bringing back its limited-edition “Bearista” cup following widespread fan excitement and frustration over its initial scarcity.

The 20-ounce glass cup, shaped like a teddy bear wearing a green Starbucks beanie and holding a miniature cup, became an instant social media sensation when it debuted in early November.

Fans rushed to stores when the cups were released on November 6, but most locations received only one or two units, leaving eager buyers empty-handed.

Social media quickly filled with stories of disappointed customers, with some driving to multiple stores at dawn in hopes of finding the collectible cup.

Comments ranged from playful expressions of frustration to critiques of the company’s limited supply strategy, highlighting the intense demand the Bearista had sparked.

Starbucks responded to the backlash, acknowledging the overwhelming enthusiasm for the cup and apologizing to fans who missed out.

A spokesperson noted that the Bearista sold out faster than almost any other holiday merchandise, despite higher-than-usual shipments to stores.

The company has now announced a restock, giving fans another opportunity to snag the popular collectible.

Starbucks shared a video of the cup on its official Instagram, stating that customers can secure the Bearista through the Starbucks app starting December 8.

The Bearista cup has become more than just a holiday collectible, it’s a social media phenomenon, showing how even a small, playful product can capture widespread attention and fan devotion.