J-Lo faces backlash over engagement ring campaign

Jennifer Lopez has come under fire after fronting a high-profile engagement ring campaign for Turkish jeweller Zen Diamond, shortly after her divorce from actor Ben Affleck.

The 'Marry Me' star, 56, reportedly earned $10 million for the campaign, which features a series of glossy promotional images.

Critics and social media users quickly mocked Lopez's role as the face of engagement rings, referencing her history of high-profile relationships and multiple engagement rings.

"People immediately started joking she would be seen as a curse on Zen's engagement rings," a marketing insider told Radar Online. Another source added, "Whoever is behind marketing for Zen Diamond needs sacked!"

Despite the criticism, Zen Diamond chairman Emil Guzelis defended the campaign, describing Lopez as "an international icon representing power, authenticity and timeless beauty."

Insiders revealed Lopez accepted a significantly reduced fee for the campaign after perceived disinterest from luxury brands following the lukewarm reception of her album 'This Is Me… Now'.

"She thinks people look at her divorces and all the rings she's collected and assume she isn't worthy of getting engaged again," one source said. "Signing on for an engagement-ring brand is her way of saying she still belongs in that world, even if she's getting paid far less than before."

Lopez continues to command high-profile opportunities, recently earning $2 million performing at the lavish wedding of Indian billionaire heiress Netra Mantena and tech entrepreneur Vamsi Gadiraju in Udaipur.

Reports also indicate she is in talks for a Las Vegas residency, with potential earnings of $1 million per show, despite earlier setbacks following low album sales.

For Lopez, the engagement ring campaign appears part of a strategic effort to reaffirm her desirability and maintain visibility in both the luxury and entertainment sectors, even amid public scrutiny and mixed critical reception.