Scooter Braun passes on OnlyFans acquisition after reviewing potential deal

Former music executive Scooter Braun has opted not to pursue a potential acquisition of adult content platform OnlyFans, according to sources familiar with the discussions.

Representatives from OnlyFans reportedly approached Braun with an offer to acquire the company, which generated $6.6 billion in revenue in 2024.

Braun, known for managing high-profile artists such as Justin Bieber, Ariana Grande, and Demi Lovato, requested paperwork on the prospective deal. After reviewing the documents for two weeks, he ultimately decided that purchasing OnlyFans was not the right fit for him. Sources clarified that despite media reports suggesting “deep talks,” Braun’s legal team was never formally involved in the discussions.

OnlyFans CEO Keily Blair has been in negotiations with investors from the Forest Road Company regarding a potential sale. While Braun has a history of high-profile transactions, including the 2019 purchase and sale of Taylor Swift’s early master recordings, he chose to pass on the OnlyFans opportunity.

The decision underscores Braun’s selective approach to acquisitions in the entertainment and technology sectors, highlighting that even lucrative platforms may not align with his business strategy. OnlyFans remains a significant player in the online content market, and the company continues to explore potential buyers and investor partnerships.

Braun rose to prominence in the music industry after discovering Justin Bieber on YouTube in 2007, establishing himself as one of the most influential managers in modern pop culture. His careful vetting of business deals demonstrates his focus on long-term strategic alignment over short-term profit.