diVine: Everything to know about Jack Dorsey's Vine reboot
Photo: Reuters
Former Twitter CEO Jack Dorsey, who shut down Vine in 2017, is reportedly reviving the defunct app with a reboot called 'diVine' as an attempt restore archived videos from the original platform.
With Evan Henshaw-Plath's development and Dorsey’s funds from his non-profit, and Other Stuff, diVine aims to bring back around 10,000 archived Vine videos and enable former users to reclaim or remove their content.
Additionally, the platform plans on applying special filters to protect the app from AI-generated content, in a bid to recreate the nostalgic vibe from when Vine was at its peak.
Dorsey revealed to TechCrunch that he founded his nonprofit to prevent this new app from shutting down “based on the whim of a corporate owner.” The app will also make use of Dorsey’s decentralized protocol, Nostr, to fend off corporate control.
Founded in 2012 by Rus Yusupov, Dom Hofmann and Colin Kroll, Vine was eventually sold to Twitter for $30 million before being launched for the public in 2013.
The app allowed users to upload, share, like and comment on six-second-long clips and became popular due to its comedy sketches and memes. However, the app went out of service in 2017 after its growth declined. Nevertheless, popular creators shifted to other platforms despite launching their careers on Vine.
Earlier in July, Elon Musk, who bought Twitter and revamped it to X, stated that Vine would return to X, in “AI form" after a poll showed that out of 4.9 million users, 69% wanted the platform to return.