Rihanna’s ‘Fenty Beauty’ empire faces shakeup amid partner LVMH exit rumours

LVMH plans Fenty Beauty stake sale, sparking chaos and speculation about Rihanna control and future of brand

A fresh storm is sweeping through the beauty world as luxury giant LVMH, Louis Vuitton Moët Hennessy, reportedly prepares to sell its stake in Rihanna’s Fenty Beauty. The move has shocked both fans and insiders, with whispers of behind-the-scenes tension threatening one of the most iconic celebrity brand partnerships of the decade.

According to multiple reports, LVMH is exploring the sale of its fifty percent share in Fenty Beauty. The French conglomerate has brought in investment bank Evercore to advise on the process, but neither side has commented publicly, leaving the industry guessing. Rihanna, known for her powerful business instincts, co-founded the brand in 2017 in partnership with LVMH’s beauty incubator Kendo. Together they built a global empire celebrated for its inclusive shade range and bold marketing.

The reported sale could value Fenty Beauty between one and two billion dollars, based on recent earnings that reached an estimated four hundred and fifty million dollars last year. Yet fans and analysts alike are questioning the timing. Some believe LVMH may be streamlining its portfolio, while others suspect creative differences or disagreements over brand direction.

Social media has erupted with speculation. One fan wrote, “This feels off, LVMH never walks away from a goldmine,” while another commented, “If Rihanna takes full ownership that’s boss energy.” Others have questioned whether the decision hints at corporate clashes or declining performance within the competitive beauty sector.

For Rihanna, whose entrepreneurial ventures include Savage X Fenty and Fenty Skin, the potential shift could mark both risk and reward. Owning her beauty empire outright would cement her as one of the most powerful women in entertainment and business, but losing LVMH’s global infrastructure might prove challenging.

As neither party has issued a formal statement, the uncertainty only deepens. Whether this signals a quiet power move by Rihanna or a deeper corporate divide, the fate of Fenty Beauty now stands at a crossroads that could redefine her business legacy.

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