Is Spotify’s new AI deal a lifeline for artists or a power grab by the music giants?

Spotify’s AI deal with record labels promises to protect artists, but insiders say it could tighten control instead

Spotify has unveiled a sweeping partnership with the music industry’s most powerful labels, promising to develop what it calls ‘responsible’ AI tools for artists and songwriters. But behind the polished press release, questions are already being raised about who truly benefits and whether the deal marks a turning point in music’s uneasy relationship with artificial intelligence.

The streaming giant announced it has joined forces with Sony Music Group, Universal Music Group, Warner Music Group, and digital distributor Merlin, vowing to protect musicians’ rights while investing heavily in AI-driven technology. Spotify insists its goal is to make AI ‘work for artists, not against them’, outlining plans for an in-house AI lab and new tools meant to create revenue and strengthen the artist–fan connection.

However, insiders and critics are less convinced. The deal arrives at a time when streaming platforms are under scrutiny for low royalty payouts and rising automation across creative fields. The term ‘responsible AI’ has drawn scepticism, with some suggesting the collaboration could consolidate power among the biggest corporations rather than empower independent artists.

Spotify’s executives, including co-president Alex Norström, defended the move, insisting that copyright and creative control remain at the heart of the project. “Technology should always serve artists, not the other way around,” Norström said. Yet the timing of this alliance, coming after Spotify quietly removed more than 75 million “spammy” tracks and introduced new AI safeguards, has raised eyebrows among smaller creators who fear even stricter oversight and algorithmic gatekeeping.

Industry heavyweights such as Universal’s Lucian Grainge and Sony’s Rob Stringer praised the deal as a milestone for responsible innovation, but independent labels have cautioned that the partnership could shape who gets access to AI tools and how profits are divided. As AI reshapes how music is made, Spotify’s pact may be less about protecting artistry and more about defining who owns creativity in the digital era.