Kylie Jenner is officially back on Snapchat, and fans are reliving a major throwback moment.
The 28-year-old beauty mogul returned to the platform to debut her new “Glosses Part II” music video, a sequel to her viral 2016 clip “Glosses Part I,” which was soundtracked by Terror Jr.’s “3 Strikes.”
Kylie Jenner appears to be singing on new Terror Jr song in Kylie Cosmetics Snapchat ad. pic.twitter.com/HzKmxGCuAx
— Pop Crave (@PopCrave) October 12, 2025
To mark the occasion, Snapchat and Kylie Cosmetics teamed up to launch an exclusive King Kylie Collection, inspired by one of Snapchat’s most iconic lenses — the classic dog-ear filter. The packaging and campaign pay homage to Jenner’s early social media era, which helped shape her beauty empire.
“Snapchat will always feel like home to me,” Kylie said in a statement. “It’s where I first really got to talk to my fans and share my life in real time — all the big moments, the little ones, everything. I’ve captured so many memories there, and I’m so excited to be back to celebrate 10 years of Kylie Cosmetics with everyone who’s been part of this journey.”
Jenner also shared her excitement on Instagram, writing, “GLOSSES PART 2: KING KYLIE RETURNS! on Snapchat now for the first 24 hours! It only felt right to launch my King Kylie collection with a part 2 to my video from 10 YEARS AGO!” She also thanked collaborators Colin Tilley, Terror Jr., Mara Teigen, Karin Jinsui, and her mother Kris Jenner for being part of the project.
The King Kylie Collection officially launches on October 18, celebrating a decade of Kylie’s beauty empire — and marking her nostalgic comeback to the app that started it all.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ