Pakistan brushes up a world record

L'Oréal Pakistan has made history as it officially hosted the World's Largest Haircare Lesson, a Guinness World Record-breaking event held at Bahria Auditorium, Karachi, said a press released issued here on Thursday.

This first-of-its-kind event in Pakistan was led by renowned haircare expert Saman Nomani, who delivered an engaging, step-by-step session on scalp health, cleansing techniques, and hydration practices.

The lesson was attended by 521 individuals taking part collectively, a milestone that earned Pakistan its place in Guinness World Records history, reinforcing L'Oréal's vision of making beauty a tool for empowerment, education, and transformation.

Speaking on the achievement, Rehan Saeed, Chief Executive Officer and Executive General Manager of L'Oréal Pakistan said, "This milestone is a reminder that beauty can be a catalyst for education, empowerment, and collective progress."

At L'Oréal, he added, "our ambition is to go beyond beauty, by shaping conversations" that elevated communities. "By bringing global expertise to Pakistan and making knowledge accessible to thousands at once, we are proud to place Pakistan on the global stage," Saeed continued.

"This record shows how brands can be forces for education and progress, combining science with accessibility to reshape the beauty landscape and empower individuals through knowledge."

For trainer Saman Nomani, leading this record-breaking lesson was an incredible opportunity to share practical, science-backed haircare knowledge with so many people at once.

"This record shows how education in beauty can be both empowering and transformative," he said.