Ayo Edebiri joins Chanel as brand ambassador ahead of Paris Fashion Week show

Ayo Edebiri has been officially announced as the newest brand ambassador for Chanel, marking a major step in her fashion journey while Paris Fashion Week remains in full swing. The house revealed the news on October 6, just days before its highly anticipated runway presentation, which is still to come during this season’s schedule.

In a statement, Chanel praised Edebiri for representing the spirit of a new generation, highlighting her unique style, sharp wit and ability to push boundaries across multiple creative fields. “Ayo Edebiri embodies a new generation of genre-defying performers who are constantly pushing boundaries. Her distinctive style, her wit, and her singular perspective on the world make her a natural ally of Chanel,” the fashion house shared.

The 29-year-old actress has become one of the defining voices in Hollywood thanks to her award-winning role as Sydney Adamu in the hit series The Bear. The performance has earned her critical acclaim, including both a Golden Globe and an Emmy, cementing her place as one of the most compelling performers of her generation. Beyond acting, she is also recognised as a writer and director, with a growing reputation for bringing fresh perspectives to both comedy and drama.

Edebiri’s partnership with Chanel further underlines her status as a style icon in the making. She has consistently impressed on red carpets, often praised for her ability to merge sophistication with playfulness, making her a favourite among both fans and fashion insiders. With Paris Fashion Week still underway, her appointment adds an extra layer of anticipation for the label’s upcoming show.

Fashion commentators see the collaboration as a natural fit, especially at a moment when luxury houses are seeking figures who embody authenticity and cultural relevance. Edebiri, whose career has spanned both mainstream television and independent projects, bridges multiple worlds with ease.

As the fashion calendar turns its attention to Chanel’s presentation later this week, all eyes will be on how Edebiri steps into her new role, not only representing the brand but also shaping its evolving relationship with a younger global audience.