World Liberty Financial launching debit cards as early as this year

World Liberty Financial, a crypto venture backed by the family of Donald Trump, plans to launch a debit card

Representations of cryptocurrency Bitcoin are seen in this illustration taken November 25, 2024. REUTERS/Dado Ruvic/Illustration/File Photo Purchase Licensing Rights

World Liberty Financial, a crypto venture backed by the family of US President Donald Trump, plans to launch a debit card that would "bridge crypto assets with everyday spending", its CEO Zach Witkoff told a conference on Wednesday.

"We are definitely rolling out a debit card that'll bridge ... crypto assets with everyday spending," he said. "We'll be rolling out a pilot program here in the next quarter, and that debit card will either be live Q4 or Q1'26."

Witkoff was speaking on a panel at the TOKEN2049 crypto conference in Singapore alongside World Liberty's co-founder, Donald Trump Jr.

World Liberty Financial is "actively thinking" about tokenising assets like real estate and oil and gas, Witkoff also said. The World Liberty tokens, known as $WLFI, launched at the start of the month.

"Commodities are (a) really interesting area for us, whether it be oil, gas, even things like cotton, timber - all of those things frankly should be traded on chain. It's a lot more efficient," Witkoff said.

World Liberty, which aims to allow people to access financial services without intermediaries like banks, said in March it would launch USD1, a dollar-pegged stablecoin backed by US Treasuries, dollars, and other cash equivalents.

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