Pokémon company distances itself from DHS video using anime theme song

The Pokémon Company has released an official statement after a controversial video posted by the U.S. Department of Homeland Security (DHS) used the franchise’s theme song and branding without permission.

The video, shared on DHS’s official X (formerly Twitter) account on September 22, featured Border Patrol and Immigration and Customs Enforcement (ICE) officials conducting raids and arrests. Set to the iconic Pokémon anime theme, “Gotta Catch ’Em All,”

the post quickly drew backlash online. Many Pokémon fans criticized the use of the song in connection with immigration enforcement, with some urging Nintendo and The Pokémon Company to pursue legal action.

In a statement provided to Eurogamer, The Pokémon Company clarified that it had no involvement in the production or distribution of the video. “We are aware of a recent video posted by the Department of Homeland Security that includes imagery and language associated with our brand. Our company was not involved in the creation or distribution of this content, and permission was not granted for the use of our intellectual property,” the company said.

The controversy has sparked debate over government use of copyrighted material, with critics highlighting the clash between a children’s entertainment brand and political messaging tied to border security. Neither DHS nor ICE has issued a public response to Pokémon’s statement as of now.

The Pokémon Company, jointly owned by Nintendo, Game Freak, and Creatures Inc., continues to protect its brand globally, especially when its imagery is linked to political or controversial campaigns.