Ariana Grande is expanding her ever-growing beauty empire with a magical twist. The pop star has announced the launch of two new fragrances inspired by her roles in Wicked: For Good, bringing Glinda and Elphaba into perfume form.
The first scent, Glinda Bubbly Pink, arrives in a pastel pink bottle topped with a sparkling silver crown. Its notes include Nectarine, Pink Sparkle Apple, and Charming Princess Tulips, balanced by Sandalwood and Sugared Musks. It’s designed to embody Glinda’s bubbly personality with a sweet, playful blend.
Meanwhile, Elphaba Enchanted takes a darker turn, housed in an emerald green bottle with a sleek black topper inspired by Elphaba’s iconic hat. The fragrance combines Green Glow Apple, Midnight Black Plum, and Moon Flower with deeper notes of Oudwood, Oak Moss, and Vanilla Elixir, intended as a tribute to the enchanted forest.
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Each perfume is priced at $72, placing them alongside Grande’s existing fragrance range. While the notes themselves sound rich and appealing, some fans have already voiced mixed reactions about the packaging. Online discussions have pointed out that, compared to the star’s other perfumes, the Wicked bottles feel simple, with Elphaba’s in particular described as underwhelming. Others argue that the scents themselves seem more thoughtfully composed, and will likely resonate with fans who want a direct connection to Grande’s portrayal in the highly anticipated film.
Grande’s perfume line has been one of the most successful celebrity fragrance ventures of the past decade, with releases like Cloud, R.E.M. and God Is a Woman building a strong fanbase. By tying this collection to Wicked, she blends two of her worlds: music and beauty with film and fantasy. Whether or not the bottles are considered collector-worthy, the fragrances themselves add another chapter to her long list of themed creations.
Both Glinda Bubbly Pink and Elphaba Enchanted are available now, offering fans a chance to literally carry a piece of Oz with them, whether they lean towards the sweetness of Glinda or the intensity of Elphaba.
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