Zendaya and Robert Pattinson’s 'The Drama' crosses $100 million at global box office

Zendaya and Robert Pattinson’s 'The Drama' crosses $100M worldwide, boosting A24’s box office success

The Drama, starring Zendaya and Robert Pattinson, has surpassed $100 million at the global box office, marking a significant milestone for A24.

The romantic feature becomes one of the studio’s few films to reach the century mark in its 13-year history.

Directed by Kristoffer Borgli, the film explores complex relationship themes, questioning how well partners truly know each other before marriage. Despite its unconventional and darker tone, The Drama has resonated with audiences worldwide, earning approximately $60 million internationally and $40 million domestically.

The film’s performance also surpasses Zendaya’s previous non-franchise release, Challengers, which grossed $96.1 million globally. Its strong opening and steady run highlight Zendaya’s growing box office appeal beyond major franchises like Spider-Man and Dune. Audience data suggests that a large portion of ticket buyers were drawn by the combined star power of both lead actors.

Marketing efforts played a key role in the film’s success, with a global campaign centered around wedding-themed promotions and high-profile appearances across cities such as Los Angeles, Paris, and Rome. The strategy helped position the film as both a cultural and cinematic event, particularly among younger audiences and female viewers.

Internationally, The Drama set multiple records for A24, including strong openings in the UK, France, and Italy. Additional markets such as Germany, Australia, and Brazil also contributed to its growing total.

With its continued box office momentum, The Drama reinforces A24’s ability to deliver commercially successful original films while further cementing Zendaya and Pattinson as major global draws.