Ben & Jerry’s co-founder Jerry Greenfield resigns

Jerry Greenfield, co-founder of Ben & Jerry’s, has announced his resignation, citing ongoing tensions with parent company Unilever over the brand’s social activism and independence.

Greenfield argued that the company’s original mission of promoting social justice and equity had been compromised, and that Ben & Jerry’s had lost the autonomy originally guaranteed by its merger agreement with Unilever.

The resignation comes amid disputes over the company’s stance on international issues, including Unilever’s handling of matters related to Gaza, which Greenfield felt undermined the brand’s advocacy-driven identity.

He emphasized that standing up for justice, fairness, and shared humanity is central to the brand’s ethos.

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Unilever responded, expressing disagreement with Greenfield’s view but stating its willingness to engage constructively.

The company maintains that it respects Ben & Jerry’s core mission while balancing responsibilities as a global corporation.

Greenfield and co-founder Ben Cohen have long championed causes from climate justice to racial equity, making Ben & Jerry’s a leading example of a purpose-driven business.

Analysts suggest the resignation could affect public perception, particularly among consumers who value corporate social responsibility.

Greenfield’s departure marks a pivotal moment in Ben & Jerry’s history, highlighting the delicate balance between activism, corporate oversight, and consumer expectations, and raising questions about the brand’s future direction.