AirAsia flight attendants’ TikTok dance divides opinions over safety and marketing

Female cabin crew members of AirAsia, a Malaysian low-cost carrier, have ignited mixed reactions online with their in-flight dance performance.

While some critics argue the routine prioritizes marketing over passenger safety and service, others praise it as a creative branding effort.

A TikTok video lasting about one minute shows AirAsia female cabin crew members dancing in the aisle during a flight on the Bangkok Don Mueang–Phuket route. The clip has garnered over 900,000 views and more than 40,000 likes, sparking discussions across social media.

The crew performed in tight-fitting uniforms exposing midriffs, and some tattoos were visible. One performer, Aimma, is a member of Véra, a female idol group launched by AirAsia in March.

The dance was set to their debut song, Tick-Tock, which is themed around on-time departures and intended to strengthen the airline’s brand image.

The performance reportedly took place after service completion, with participation from other crew members.

AirAsia’s official account commented on the video with the song’s name, while Aimma personally liked the post.

However, the airline has not issued an official statement regarding the performance.

Reactions were divided. Critics wrote, “The primary duty of cabin crew is safety and service,” “This could disrupt passengers’ rest,” and “Unthinkable in regions that prioritize safety,” noting possible discomfort for families or children.

Supporters responded positively, calling it “a unique in-flight experience” and “a fresh approach to airline marketing.”